The traditional marketing model is to get as many eyes as possible to communicate your product or service and expect a certain percentage of customers to buy. Yellow pages, radio advertising, direct mail, television advertising, magazine advertising, etc … are examples of these traditional ways of advertising. These traditional types of marketing are no longer effective because many consumers are blind to “one-way” messages. There was too much communication and people stopped trusting advertisers. A recent survey found that only 14% of people rely on advertising, while 76% of people rely on consumer recommendations. As a result, many marketers are beginning to look for alternative ways to connect with potential consumers.
Internet marketing was originally popularized through the use of websites and site optimization using search engine optimization (SEO) techniques. While it’s still a useful strategy, SEO has been updated with Web 2.0 strategies such as social media marketing. Social networking is the use of Web 2.0 platforms by companies such as blogs, social networking sites (such as Facebook, Google+, Foursquare, Twitter and YouTube) and other emerging online marketing tools. The advantage of web 2.0 platforms over traditional means of advertising and even traditional website marketing is that they include “two-way communication”, which allows users to create content and encourage businesses to: communicate with their customers.
Gone are the days when you sent a message about your product or service to the masses and hoped for a response. People don’t want to buy from nameless companies without a face. Consumers are not only interested in the “person behind the curtain”, but also want to know what others are saying about your product or service. A recent study found that 80% of American mothers who use the Internet are influenced by oral communication from friends and family when making purchasing decisions. There is no other media platform with which small businesses can benefit from oral communications from consumers, such as social media marketing.
The benefits of social media marketing
Increased acquisition of new customers – The main advantage of social media marketing is that you have the opportunity to connect with networks of potential customers that you would not find with other traditional marketing methods. and even SEO.
Word of Mouth Marketing – Word of Mouth Marketing is always the most influential way to generate sales. With social media marketing, you can create enthusiastic fans who will encourage volunteers to promote your product and service on their friends’ networks. Of course, if your product or service is not good, you may suffer the opposite benefits. Brand Awareness – Branding your business with social media marketing is easier, faster and cheaper than a traditional advertising medium or even website marketing.
Customer retention – Web 2.0 platforms are the perfect place Cheapest smm panel to communicate with customers about new products, special events or just educate them about your business. Through consistent, FREE communication, you can have your business in front of your customers, leading to business revenue and referrals. Remember that the key to this type of communication is satisfaction; Do not use these methods to promote your product or service.
Motivational results – Effective and successful implementation of a marketing plan on social networks will create almost immediate results for your business. This growth can be attributed to increasing site traffic, growing leads, and ultimately increased sales. Unlike radio or television ads, where you lose your customers when the ads disappear, these benefits of the Web 2.0 platform will continue for a long time as long as communication and updating your presence on social networks is sustainable.
Why don’t many companies use social media marketing?
Frankly, most companies do not know how to create or implement this type of strategy. What options are available for small business owners who want to create and implement a social media marketing plan:
Hiring and Staffing – While leveraging the time, experience and services of others is a great way to do business, this strategy often fails. As? Ultimately, it is up to the small business owner to plan and manage the employees. However, most business owners do not understand Web 2.0 well enough to make a plan and have no idea how to manage employees. In addition, employee payment increases your payroll costs, payroll tax, your benefits, etc …
Outsourcing is a better alternative to hiring employees because you do not have to hire, train, manage and pay employees to perform these functions. However, these benefits have value. Outsourcing these services can be very expensive. I know companies on social networks that pay more than $ 1,000 to create a fan page on Facebook. This task takes a maximum of 20 minutes to complete. The problem revolves around education again. If you don’t understand how to sell on social media, you don’t have to hire or outsource tasks unless you’re willing to pay too much.