Small-Sized Business Data Integration: Strategy and Tools

As an explorer would require an compass in order to guide them towards the north, a business manager requires a single source truth (SSOT) to organize the data.

Whatever the size of an organization having one reliable source of information is essential. Data that is reliable and precise keeps your on the right track and efficiently working with 360-degree views of your customers data. You can also adjust your strategy based upon data-driven choices.

One of the most efficient method to do this is by implementing small business integration. And you’ll require it sooner than you think. When you have the centralization of data and integration put implemented, you create the basis for efficient operation as well as streamlined growth for your enterprise. So, if you are using multiple apps it is right time to incorporate the apps.

Integration Solutions Common Data Challenges for Small Businesses
There are a few common problems with data that many small-scale business owners face. According to Experian Although 83% of businesses view data as an essential part in establishing a strategy for business However, they are also convinced that the average of 30 percent of their information is incorrect.

The biggest obstacle to locating or maintaining integrity of data is the sheer amount of applications that every company employs. An extensive app stack can be an asset to any firm, and could bring equality between small and large enterprises. Each new application brings an increase in complexity. And as the business grows, it is common to implement more..

It is estimated that the amount of applications a company uses more than doubles every time they shift between 51 and 100 employees. Every app comes with an individual database and data is sourced from numerous diverse sources in a variety of formats.

The Software Integration Strategy for Small Businesses
The simplest description of an integration would be to connect different software components to enrich and unify the information in each app. It’s a fantastic method for companies to increase their data’s quality, address the efficiency and cost sinks and gain additional benefits to efficiency and collaboration.

If they have a successful integration plan small-sized businesses could:

Keep up-to-date and reliable data in each app.
Reduce silos among departments while increasing cooperation and transparency
Reducing manual effort and avoiding having to update the same information across multiple applications
Find yourself in the ideal position to thrive and grow over the long term
To get the most effective outcomes, small-scale businesses should implement an approach to integration includes:

  • Consolidating contact information from various sources to one location (usually the CRM) in order to create a single source of truth for every single contact record.
    Two-way synchronization of accurate data using appropriate apps like an email marketing software automated app, customer support software that can streamline particular operations.

How do you implement integrations into your Small Business
The most well-known and efficient methods to integrate your firm’s apps is to use:

  • Native integrations provided through the app that you’re employing.
    A iPaaS (Integration Platform as a Service) for synchronizing every data source with the same tool.
    Native integrations are among the easiest to establish. They’re generally accessible through the SaaS application’s integration marketplace. They will require just a few clicks to set up.
  • The choice of iPaaS offers a number of advantages in particular if you’re considering an overall view. Most of the time, these services offer a variety of options to integrate your applications. Additionally, you are able to organize all your integrations from one spot and build a reliable central source of truth by using an two-way sync among apps which updates at a real-time.

How to think about it in integrating your Small Company
Have a bird’s eye look at your tech stack.
A fascinating way to gain an idea of the other firms technological stacks is by checking every year’s MarTech Stackies Awards. One of the top winners in the year 2019 was Airstream which is the most well-known American brand of RVs.

The deck is a winner in their awards-winning design with an awesome adventure theme every tree is a advertising tool within their collection and the dimensions is determined by the level of interaction each platform has with. They are grouped with camping locations on the map. They include “Engagement Forest” as well as “Measure Meadow.”

Airstream’s stack can be a fantastic source of inspiration to you to create your own. What’s fascinating is what they learned during the process of creating their submission for Stackies.

Director of Digital Marketing Dustin Clark shared that during their process of creative thinking and analysis of stacks They realized how crucial it was to “adopt connectors — the systems for moving data from one platform to consolidate data sources and get higher quality information.”

The business owner advises: “Start with cleaning up your information and using technological connectors…this can help your stakeholders appreciate the benefits of their work.”

While you think about your small-business integration plan Look at your stack with an aerial perspective. Then, you can sketch it out as the Airstream entry on Stackies and see every application that you use. When you’ve identified the most important apps It’s easier to comprehend which integrations you need to be.

Take away the subjectivity.
In an article in The Economist, there’s a excellent quote from Mike Potter, the chief tech officer at Qlik: “We think data are factual, however they’re similar to Shakespeare.”

Your company’s goal is to eradicate the possibility of subjectivity (and the possibility of debate as well as longer-form writing) in the form of determining only one truth and linking it to all other sources. It is possible to achieve this through an integration system that allows:

It is important to understand how you record and manage data like first and last name in comparison to the full name.

  • The app that is clear on the most authoritative data. It is also important to know which app will “win” any syncs if there’s a data conflict between two apps.
    Custom field mappings that ensure that you match exactly the correct information between applications with a uniform way of doing so particularly if properties are named differently (such such as “Company Name” as opposed to “Business Name”).

The 3 most important integrations that a Small Business requires
If you’re just beginning in small-business integration The trick is to simplify the process. Most effective connections are those that improve and streamline the data that you utilize in your tools everyday. Many small companies it will be your CRM.

Think that your CRM is being the centre platform for your sales and customer-related actions, as well as integrations that are an additional cast that makes the software you use to manage your customers better.

For you to get started to get started, here are three easy Integrations to your CRM that will yield effective results.

  1. Integrations with CRM and email marketing allow for better segmentation as well as a better-organized mailing lists.
    One of the biggest issues faced by small companies is maintaining and constructing emails on a list. One of the challenges is that every list of email addresses requires constant maintenance, engagement and trimming to lessen the effect of data about customers declining by at least 30% each year (and as high as 70% for B2B market).

Integration can help maintain your list of contacts to ensure that all the appropriate contacts are added -and out. It is best to ensure that you’ve got a two-way integration between your email program and CRM, which keeps both syncs current and stable.

  1. Integrations with CRM and customer support ensure consistent customer interactions as well as a 360-degree view of customers.
    In a survey conducted published by Dun & Bradstreet, nearly 20% of business owners claimed they lost customers for lack of or incorrect information regarding the customer. In the same way, Zendesk has found that 87% of customers think that companies should give a better customers with a better experience.

It’s essential that the staff members who deal with customers can see high-definition of each interaction. Integration of your customer service and CRM software allows users to access than enough information available in your hands whenever a client calls you and is expecting you to be aware of the last time they spoke to your company was.

  1. Contacts from phones and CRM integrations provide you with the exact number of who’s making calls.
    If you get on your cell phone but have no idea who’s calling you because all information is within your CRM system It’s the right time to connect the contacts app with your CRM. By integrating two ways iPaaS sync it’s possible to solve the other issue the phone is stuffed with crucial client numbers that didn’t transfer into your CRM.

Smaller Businesses Must Be Integration Ready earlier than They Think
Software integration doesn’t have to be reserved meant for large corporations, or when you reach the size of a team or level of complexity. When you begin employing multiple software applications to manage similar data such as the company’s email address, details of employees as well as other information -the data becomes important.

It’s also a good idea to start connecting your applications as soon as is possible during your business’s life span. The ability to connect your applications and enable accurate data flow across your company gives your company the chance to grow over the long haul, whether you’d prefer to remain smaller or expand.